About Datum
I didn’t discover glamping as a marketing niche. I fell in love with the industry first.
Datum was born after years spent inside the outdoor hospitality and glamping industry — working with manufacturers, supporting resort owners, walking trade show floors, and helping businesses position themselves, communicate better, and reach the right audience.
How it started
The more time I spent here, the more I saw what was missing.
The more time I spent in this industry, the more I loved it. There are many marketing agencies, but very few that truly understand outdoor hospitality from the inside.
That is why I created Datum.
Why Datum
Over the years, I kept hearing the same struggles.
- Amazing properties that didn’t know how to explain what made them special.
- Strong manufacturers with great products but unclear positioning.
- Businesses unsure how to approach marketing, branding, advertising or growth in an industry that grows more competitive every year.
Very often, the problem wasn’t the product or the place. It was how it was presented and communicated.
Datum was created to change that.
Meet the founder
Joanna Reimann
Founder & CEO
I’ve spent more than a decade working across marketing, branding, sales and business development, with years of hands-on experience in the glamping and outdoor hospitality industry.
I’ve worked with manufacturers, supported brands entering and growing in the US market, advised resort owners, and helped businesses with branding, websites, advertising, content, trade shows, partnerships and overall marketing strategy.
This experience lets me look at a business from more than one perspective — from the supplier trying to reach resort owners, and from the property owner trying to attract the right guest. That perspective is at the heart of Datum.
Recognized partner
Preferred Partner & Top 50 Glamping Vendor of the American Glamping Association
Why outdoor hospitality?
Because this industry has incredible potential.
Competition is growing, but so are the opportunities. Datum helps businesses across outdoor hospitality find their position, tell their story, and reach the people who matter. No templates. No generic approach — just strategy built around where you are, where you want to go, and what makes your business worth choosing.
01
Who we help
Across the industry
- Glamping resorts
- Campgrounds & RV parks
- Outdoor hospitality brands
- Suppliers & manufacturers
02
What we bring
Strategy that fits
- Industry knowledge
- Brand strategy
- Marketing & advertising
- Consultation
Your vision. Our strategy. One story.
Sometimes you need an agency. Sometimes you need someone who understands the industry well enough to ask the right questions. Datum was built to do both.