Marketing that understands your industry — not just your channels.
A specialized marketing & consultation agency for outdoor hospitality brands and manufacturers. We turn complex offerings into clear positioning, stronger visibility, and real growth.

Who we work with
We know your world. We’ve worked inside it.
Most agencies learn your industry from the outside. We built our expertise from within — through years of hands-on work supporting glamping brands, resorts and manufacturers across the U.S.
01
Operators
Hospitality Brands
- Glamping sites, campgrounds & RV resorts
- Outdoor hospitality & booking platforms
- Owners focused on occupancy & seasonal growth
02
Manufacturers
Product Brands
- Modular structures, cabins, pods & decking
- Manufacturers serving multiple buyer types
- B2B / B2C hybrids entering new markets
Why Datum
What makes us different
7+ years in the outdoor hospitality space. We understand what actually drives visibility, demand and conversions.
01
Industry knowledge
Not borrowed, not generic. We’ve been inside the businesses we serve.
02
Strategy before execution
Every campaign starts with a clear plan — never guesswork.
03
Honest recommendations
We tell you what will work, not what sounds impressive.
04
Tied to business goals
Occupancy, leads, revenue. Not vanity metrics.
7+
Years in the industry
2
Sides of the market mastered
60–90
Days to visible results
100%
Ad budget control stays yours
Client stories
Trusted by outdoor hospitality owners
Glamping resorts and ranches that brought us in when it mattered — in their own words.
We were lucky enough to come in contact with Joanna Reimann during a disaster we were having with our glamping domes. We had prioritized budget over quality and gotten ourselves into trouble when kicking off our first glamping location. The main problems we found seemed to stem from lack of knowledge on the distributors’ end. No one could really answer our questions or help us pinpoint exactly what was making domes fail – until we got in touch with Joanna. She was able to pinpoint our problems and help us find a workaround that was within our budget (she was even able to get us some added specials to help with price) and able to get us back in business ASAP. She was also available for us almost anytime we needed her. She never pushed us to do anything or tried to hard-sell us on anything. She truly is a pleasure to work with! Couldn’t recommend her enough.
Evan Kaufmann
Double Moon Ranch · Texas, USA
Working with Joanna has been a fantastic experience for Unique Escapes! She created exceptional professional video content and a wealth of footage that we continue to use across our marketing materials, beautifully capturing what makes our property special. Her strategic advice and guidance have also helped us see new opportunities and take the next steps in growing our business. She pairs that broader perspective with impressive expertise in social media management, paid social, and Google Ads. What truly sets Joanna apart is how much she cares about the businesses she supports. She’s dedicated, thoughtful, and consistently goes the extra mile. We’re grateful to have her in our corner and would absolutely recommend her to anyone looking to strengthen their marketing and grow their business!
Vincent Tavernese
Unique Escapes · New York, USA
Joanna has been a trusted partner in our journey for many years, consistently providing valuable insights, practical solutions, and guidance that have made a real difference. Most importantly, she believed in our dream and helped us move it forward. She is passionate, hardworking, dedicated, creative, and playful, with a remarkable ability to turn challenges into opportunities and find the right solutions. Beyond the quality of her work and the value of what she delivers, what makes Joanna truly special is her commitment, patience, and genuine belief in the people and projects she supports.
Dumitrita Luncanu
Zenzia Glamping · Romania
Joanna is the best of the best when it comes to knowledge, strategy, and marketing in the growing Glamping industry. You need someone in your corner that doesn’t just spit out ideas, but has a good idea as to where the industry is going next. We worked together on how we take our property from simply a place to stay to one offering a memorable experience for all our guests. Her ideas and expertise will drive the future success of our property, helping us to maintain strong occupancy and drive ADR as we continue to grow in our market. I’d recommend any operator, whether new or established, work with Joanna and the Datum Marketing team if you are looking to maximize your property’s potential.
Jack Witner
Pilot Mountain Glamping Resort · North Carolina, USA
Services overview
Strategic support at every stage of growth
01
Audit
Know exactly where you stand and where the biggest opportunities are.
02
Audit + Marketing Strategy
A full roadmap your team can execute — or we run it for you.
03
Monthly Plans
Ongoing social, content, paid media and reporting — scaled to your stage.
04
Individual services
Consulting, website design, brand book and more — available à la carte.
Ready to build marketing that actually works?
Start with a conversation. We’ll listen first, then tell you honestly what makes sense for your business.