About Datum
We didn’t start in a boardroom. We started on a deck.
Some agencies are built in offices. Datum was built in the field — literally. It started at an industry expo in 2022, took shape as a company in 2025, and makes its debut at The Glamping Show Americas in 2026.
The moment everything clicked
Joanna Reimann, a seasoned marketing professional, met Trenton Hensley — founder of Flatspot Decking Services — through a deck rental at a 2022 expo. He’d long admired the clarity and precision of the brand she was behind.
At the 2024 expo, a conversation about marketing became a debate, then a vision. Within weeks Joanna led a full overhaul of Flatspot — new website, new voice, targeted advertising, a framework built for long-term growth.
The results spoke louder than any pitch deck. Client profile elevated, revenue grew, the brand was chosen by exactly the right clients.
First connection
Joanna and Trenton meet at an industry expo.
The Flatspot rebrand
A full marketing overhaul — proof of concept.
Datum is founded
The vision becomes a company.
Datum launches
Debuting at The Glamping Show Americas.
The founders
Meet the people behind Datum
Recognized partner
Preferred Partner of the American Glamping Association
Why this industry
We live here. We don’t just visit.
The outdoor hospitality sector is growing fast — but most businesses are run by passionate people, not marketers. That’s exactly where Datum comes in.
01
Real industry experience
Hands-on work within the outdoor and camping space.
02
Proven strategies
Built and tested on a real brand, with measurable outcomes.
03
Full-spectrum marketing
From brand identity and website to paid media and content.
04
Consultation that goes deep
We ask better questions and build smarter solutions.
Ready to build something that lasts?
Whether you’re a glamping resort, a camping brand, or an outdoor hospitality business ready to grow — Datum was built for you.